In 1989, the late Russ Williams began manufacturing Magica in his hometown Oshkosh, Wisconsin.
“Do you have any rust?”
Russ opened many conversations like this with a tube of Magica in his hand. He would even go as far as wearing a top hat and tails at trade shows to resemble the Magica brand, matching the magician on the product’s label.
Magica truly does remove all rust “like magic!”
Russ’ son, Rusty (no pun intended!), took over the business in 2002 and continues hand-mixing every bottle of our miraculous Magica formula!
See Magica in Action
MAGICA® Rust Remover is locally manufactured in Oshkosh, WI